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December 12, 2011
How Invested Is Bruce Ratner In Prefab? Oh, Only a Few Million
Last week, The Observer looked at Bruce Ratner's plans for a prefabricated Atlantic Yards project-whether he was serious about the project and whether he could achieve the steep 20 percent savings he claimed for the modular building process. A number of real estate professionals were skeptical on both counts, but they all pointed to the developers out-sized investment in prefab technology as an indicator of his seriousness... read more
© Commercial Observer

January, 2013
IT'S A MOD, MOD, MOD, MODULAR WORLD
Two years ago, Bruce Ratner sought to ease a shrinking budget and appease swarms of critics who lambasted the original rendering for a residential tower at Atlantic Yards in Brooklyn as a "Lego-like" atrocity.
Like a frustrated schoolboy, he punted the plans to erect a set of oddly arranged giant blocks, shoving designer Frank Gehry aside and bringing in a team of modular consultants who-ironically... read more
SHoP Architects

December 19, 2012
What's the Deal With Atlantic Yards' Modular Construction?
This week, Forest City Ratner broke ground on the next phase of the Atlantic Yards, a 32-story residential tower known as B2, which will be the world's tallest modular building. It will have 363 residential units and 4,000 square feet of retail space, which is great and all, but what exactly does modular construction entail? To get some answers, Curbed spoke with John Dolan, a project executive at Skanska USA Inc., the general contractor on ... read more
SHoP Architects

July 16, 2012
Developer Gambles on Modular High-Rise for Atlantic Yards Sports Village
The developer of the residential towers for the $4.9-billion Atlantic Yards sports village in Brooklyn, N.Y., is hedging its bets. In case negotiations with the building trades don't work out for the first tower, planned as the world's tallest modular building, Forest City Ratner Cos. is poised to construct the 32-story high-rise the conventional way...read more
SHoP Architects

December 07, 2011
For nine years now, Bruce Ratner has talked of transforming Brooklyn with his Atlantic Yards project. Bringing professional sports back to the borough, creating a new skyline, "a neighborhood practically from scratch," as architect Frank Gehry once described it... read more
SHoP Architects

November 17, 2011
Design Unveiled for Tower at Atlantic Yards
A 32-story residential building proposed for the Atlantic Yards project would be the world's tallest prefabricated or modular steel structure. It is seen in the foreground of the rendering above, to the right of the Barclays Center, at the corner of Flatbush Avenue and Dean Street... read more
Renderings courtesy of Forest City Ratner and SHoP Architects

November 17, 2011
Atlantic Yards' Modular Rental Tower Will be World's Tallest
Putting to bed a year of speculation over the trajectory of the first Atlantic Yards residential building, Forest City Ratner announced this morning that so-called B2 will indeed be built with modular construction. And, once completed, the SHoP-designed, Arup-engineered edifice will be the world's tallest modular building, clocking in at 32 stories... read more

November 18, 2011
Imagine cutting 20% off the cost of construction in New York City. Forest City Ratner CEO Bruce Ratner has not only dreamed about it, it looks like he may actually pull it off. On Thursday, he unveiled the latest plans for his huge $4.9 billion Atlantic Yards project in downtown Brooklyn, in which 15 residential towers would largely be built not on-site but in a factory, module by module, according to Crain's... read more
SHoP Architects

November 18, 2011
NYC SHoP Architects take modular construction to new heights
Designs for the the first residential building at the Atlantic Yards project in New York revealed what would be the world's tallest prefabricated tower. The B2 condo building, sitting next to the Barclays Center, will be 32 stories tall and make up 340,000 square feet of residential space...
